Please use this identifier to cite or link to this item:
Title: The channel that offers the lowest online room rates: A case study of hotels in Hong Kong
Author(s): Leung, Rosanna 
Author(s): Guillet, B. D.
Law, R.
Issue Date: 2014
Publisher: Taylor & Francis
Journal: International Journal of Hospitality & Tourism Administration 
Volume: 15
Issue: 2
Start page: 103
End page: 120
Online distribution channels increasingly serve as platforms hotels can use to offer competitive room rates to attract price-sensitive customers and maximize yield. Capturing the lowest and highest daily room rates over a 360-day period from five of the most popular online travel agencies, and two batches of data showing the lowest room rates over 28 days from a last-minute bookings website, this study compares the lowest prices offered. The results indicate that no single online channel outperforms the others in any of the hotel star-rating categories, and that the last-minute reservation service provides the lowest hotel room rate across different star ratings.
DOI: 10.1080/15256480.2014.901050
CIHE Affiliated Publication: Yes
Appears in Collections:BHM Publication

SFX Query Show full item record

Google ScholarTM




Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.