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|Title:||The channel that offers the lowest online room rates: A case study of hotels in Hong Kong||Author(s):||Leung, Rosanna||Author(s):||Guillet, B. D.
|Issue Date:||2014||Publisher:||Taylor & Francis||Journal:||International Journal of Hospitality & Tourism Administration||Volume:||15||Issue:||2||Start page:||103||End page:||120||Abstract:||
Online distribution channels increasingly serve as platforms hotels can use to offer competitive room rates to attract price-sensitive customers and maximize yield. Capturing the lowest and highest daily room rates over a 360-day period from five of the most popular online travel agencies, and two batches of data showing the lowest room rates over 28 days from a last-minute bookings website, this study compares the lowest prices offered. The results indicate that no single online channel outperforms the others in any of the hotel star-rating categories, and that the last-minute reservation service provides the lowest hotel room rate across different star ratings.
|URI:||https://repository.cihe.edu.hk/jspui/handle/cihe/971||DOI:||10.1080/15256480.2014.901050||CIHE Affiliated Publication:||Yes|
|Appears in Collections:||BHM Publication|
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