Please use this identifier to cite or link to this item:
https://repository.cihe.edu.hk/jspui/handle/cihe/971| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Leung, Rosanna | en_US |
| dc.contributor.other | Guillet, B. D. | - |
| dc.contributor.other | Law, R. | - |
| dc.date.accessioned | 2021-07-19T06:13:57Z | - |
| dc.date.available | 2021-07-19T06:13:57Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.uri | https://repository.cihe.edu.hk/jspui/handle/cihe/971 | - |
| dc.description.abstract | Online distribution channels increasingly serve as platforms hotels can use to offer competitive room rates to attract price-sensitive customers and maximize yield. Capturing the lowest and highest daily room rates over a 360-day period from five of the most popular online travel agencies, and two batches of data showing the lowest room rates over 28 days from a last-minute bookings website, this study compares the lowest prices offered. The results indicate that no single online channel outperforms the others in any of the hotel star-rating categories, and that the last-minute reservation service provides the lowest hotel room rate across different star ratings. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Taylor & Francis | en_US |
| dc.relation.ispartof | International Journal of Hospitality & Tourism Administration | en_US |
| dc.title | The channel that offers the lowest online room rates: A case study of hotels in Hong Kong | en_US |
| dc.type | journal article | en_US |
| dc.identifier.doi | 10.1080/15256480.2014.901050 | - |
| dc.contributor.affiliation | Rita Tong Liu School of Business and Hospitality Management | en_US |
| dc.relation.issn | 1525-6499 | en_US |
| dc.description.volume | 15 | en_US |
| dc.description.issue | 2 | en_US |
| dc.description.startpage | 103 | en_US |
| dc.description.endpage | 120 | en_US |
| dc.cihe.affiliated | Yes | - |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| item.cerifentitytype | Publications | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
| item.openairetype | journal article | - |
| item.languageiso639-1 | en | - |
| crisitem.author.dept | Rita Tong Liu School of Business and Hospitality Management | - |
| Appears in Collections: | BHM Publication | |
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