Please use this identifier to cite or link to this item:
|Title:||A factorial study of persuading effects of mall aesthetics on shoppers’ purchase intentions in Chennai City||Author(s):||Wong, Anthony Tik Tsuen||Author(s):||Marimuthu, J.
|Issue Date:||2018||Publisher:||I.K. Press||Journal:||Journal of Global Economics, Management and Business Research||Volume:||10||Issue:||3||Start page:||166||End page:||175||Abstract:||
Shopping malls have seen an impressive growth in India during the past few years. However, the malls have not been able to consistently provide a one-stop destination to the consumers. This research examines the aesthetic factors of shopping malls from the urban shoppers’ perspective. A survey was conducted on shoppers of Chennai’s five biggest shopping malls. Twenty-six items relating to shopping mall aesthetics were adapted from past studies and assessed. This study found seven critical factors, namely recreational, appealing, shopping environment, spacial, external, social and impulse. The factor loading generated reveal the most influencing variable that influences shopping behaviour. This research will help managers to understand consumer preference with regards to shopping mall enabling efficient marketing strategy to enhance footfalls in the mall.
|URI:||https://repository.cihe.edu.hk/jspui/handle/cihe/2272||CIHE Affiliated Publication:||Yes|
|Appears in Collections:||BHM Publication|
Show full item record
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.