Please use this identifier to cite or link to this item: https://repository.cihe.edu.hk/jspui/handle/cihe/2272
DC FieldValueLanguage
dc.contributor.authorWong, Anthony Tik Tsuenen_US
dc.contributor.otherMarimuthu, J.-
dc.contributor.otherShamuganathan, G.-
dc.date.accessioned2022-02-15T08:18:38Z-
dc.date.available2022-02-15T08:18:38Z-
dc.date.issued2018-
dc.identifier.urihttps://repository.cihe.edu.hk/jspui/handle/cihe/2272-
dc.description.abstractShopping malls have seen an impressive growth in India during the past few years. However, the malls have not been able to consistently provide a one-stop destination to the consumers. This research examines the aesthetic factors of shopping malls from the urban shoppers’ perspective. A survey was conducted on shoppers of Chennai’s five biggest shopping malls. Twenty-six items relating to shopping mall aesthetics were adapted from past studies and assessed. This study found seven critical factors, namely recreational, appealing, shopping environment, spacial, external, social and impulse. The factor loading generated reveal the most influencing variable that influences shopping behaviour. This research will help managers to understand consumer preference with regards to shopping mall enabling efficient marketing strategy to enhance footfalls in the mall.en_US
dc.language.isoenen_US
dc.publisherI.K. Pressen_US
dc.relation.ispartofJournal of Global Economics, Management and Business Researchen_US
dc.titleA factorial study of persuading effects of mall aesthetics on shoppers’ purchase intentions in Chennai Cityen_US
dc.typejournal articleen_US
dc.contributor.affiliationRita Tong Liu School of Business and Hospitality Managementen_US
dc.relation.issn2454-2504en_US
dc.description.volume10en_US
dc.description.issue3en_US
dc.description.startpage166en_US
dc.description.endpage175en_US
dc.cihe.affiliatedYes-
item.languageiso639-1en-
item.grantfulltextnone-
item.openairetypejournal article-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.cerifentitytypePublications-
item.fulltextNo Fulltext-
crisitem.author.deptRita Tong Liu School of Business and Hospitality Management-
Appears in Collections:BHM Publication
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