Please use this identifier to cite or link to this item:
Title: Bargaining and peering between network content/coverage providers
Author(s): Chiu, Dah Ming 
Author(s): Feng, G.
Huang, J.
Issue Date: 2011
Publisher: Springer
Related Publication(s): Game Theory for Networks (Second International ICST Conference, GAMENETS 2011) Revised Selected Papers
Start page: 369
End page: 382
Both content quality and market coverage have significant impacts on a network content provider’s revenue. In this paper, we present a preliminary study on how providers’ cooperation and adoption of special content can affect the content quality and market coverage. We first consider a baseline case, where providers have static contents and do not cooperate. We derive the providers’ coverages based on the quality of the contents and user subscription fees. Then we consider how cooperation and content sharing can help providers to improve their revenues. The key insight is that cooperation will be desirable when the providers’ total revenue is increased and properly shared by an inter-provider financial transfer. In the case of linear advertisement functions, cooperation will happen when providers have different abilities in generating advertisement revenue and have proper subscription fees. We further consider the dynamic content case, where a provider can introduce some high quality special content for a short amount of time to attract users to switch from one provider to the other. We show that the switching cost, the valuation of content, and time discount factor all play important roles in deciding the benefit of special content.
DOI: 10.1007/978-3-642-30373-9_26
CIHE Affiliated Publication: No
Appears in Collections:SS Publication

SFX Query Show full item record

Google ScholarTM




Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.