Please use this identifier to cite or link to this item:
https://repository.cihe.edu.hk/jspui/handle/cihe/1076| Title: | Approaching localization | Author(s): | Chan, Sin Wai | Issue Date: | 2017 | Publisher: | Routledge | Related Publication(s): | The Routledge handbook of translation studies | Start page: | 347 | End page: | 362 | Abstract: | Localization, as explained by Esselink (2003: 67), is about customizing things for a ‘local’ audience, a process that involves ‘taking a product and making it linguistically, technically and culturally appropriate to the target locale where it will be used and sold’. Localization can be defined linguistically (Chan 2004: 134) as translating a product to suit the target users, technically as adjusting technical specifications to suit the local market, and culturally as following the norms and conventions of the target community. |
URI: | https://repository.cihe.edu.hk/jspui/handle/cihe/1076 | CIHE Affiliated Publication: | No |
| Appears in Collections: | HL Publication |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Check Library Catalogue | 115 B | HTML | View/Open |
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