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Please use this identifier to cite or link to this item: https://repository.cihe.edu.hk/jspui/handle/cihe/1076
DC FieldValueLanguage
dc.contributor.authorChan, Sin Waien_US
dc.date.accessioned2021-07-27T12:30:17Z-
dc.date.available2021-07-27T12:30:17Z-
dc.date.issued2017-
dc.identifier.urihttps://repository.cihe.edu.hk/jspui/handle/cihe/1076-
dc.description.abstractLocalization, as explained by Esselink (2003: 67), is about customizing things for a ‘local’ audience, a process that involves ‘taking a product and making it linguistically, technically and culturally appropriate to the target locale where it will be used and sold’. Localization can be defined linguistically (Chan 2004: 134) as translating a product to suit the target users, technically as adjusting technical specifications to suit the local market, and culturally as following the norms and conventions of the target community.en_US
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.titleApproaching localizationen_US
dc.typebook parten_US
dc.relation.publicationThe Routledge handbook of translation studiesen_US
dc.contributor.affiliationSchool of Humanities and Languagesen_US
dc.relation.isbn9781138211469en_US
dc.description.startpage347en_US
dc.description.endpage362en_US
dc.cihe.affiliatedNo-
item.languageiso639-1en-
item.openairetypebook part-
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.grantfulltextopen-
item.openairecristypehttp://purl.org/coar/resource_type/c_3248-
crisitem.author.deptIp Ying To Lee Yu Yee School of Humanities and Languages-
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