Please use this identifier to cite or link to this item: https://repository.cihe.edu.hk/jspui/handle/cihe/861
DC FieldValueLanguage
dc.contributor.authorLai, Ivan Ka Waien_US
dc.contributor.otherMa, E.-
dc.date.accessioned2021-07-12T06:48:42Z-
dc.date.available2021-07-12T06:48:42Z-
dc.date.issued2016-
dc.identifier.urihttps://repository.cihe.edu.hk/jspui/handle/cihe/861-
dc.description.abstractThe number of tourists visiting casino resorts has risen in recent years. Tourists often view gambling as a leisure activity option that they can participate in during their holiday. This study aims to investigate the motives that influence tourists’ gambling intention. A list of potential motives is derived from the extensive tourism literature, and a sample including 462 respondents was collected in Macau. The survey results indicate that benefits, learning, pleasure, costing, and socialization are all motives for tourists to engage in recreational gambling. However, adventure, relaxation, prestige, and winning are not influencing factors among tourists who gamble during their trip. The study also explores the moderating roles of gender, age, and educational level on the relationship between different motives and gambling intention. Understanding the motives for why tourists gamble is useful for integrated resort operators to formulate marketing strategies for attracting tourists.en_US
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.relation.ispartofAsia Pacific Journal of Tourism Researchen_US
dc.titleGambling motivation among tourists in Macau's casino resortsen_US
dc.typejournal articleen_US
dc.identifier.doi10.1080/10941665.2016.1140661-
dc.contributor.affiliationRita Tong Liu School of Business and Hospitality Managementen_US
dc.relation.issn1741-6507en_US
dc.description.volume21en_US
dc.description.issue11en_US
dc.description.startpage1227en_US
dc.description.endpage1240en_US
dc.cihe.affiliatedYes-
item.languageiso639-1en-
item.grantfulltextnone-
item.openairetypejournal article-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.cerifentitytypePublications-
item.fulltextNo Fulltext-
crisitem.author.deptRita Tong Liu School of Business and Hospitality Management-
Appears in Collections:BHM Publication
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