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Title: Importance-performance analysis in tourism: A framework for researchers
Author(s): Lai, Ivan Ka Wai 
Author(s): Hitchcock, M.
Issue Date: 2015
Publisher: Elsevier
Journal: Tourism Management 
Volume: 48
Start page: 242
End page: 267
Importance–performance analysis (IPA) is extensively used in hospitality and tourism research because of its simplicity. However, due to the lack of critical statistical analysis, the traditional IPA framework is compromised by serious reliability and validity issues. Although many researchers have tried to address these problems, a comprehensive framework to guide researchers through the various stages of IPA is still needed. This study offers a research framework and a straightforward guide for the use of IPA. Experimental surveys are conducted to validate the proposed research framework.
DOI: 10.1016/j.tourman.2014.11.008
CIHE Affiliated Publication: Yes
Appears in Collections:BHM Publication

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