Enriching the learning experience of tourism students through a live broadcasting tour

Abstract

The purpose of this research is to investigate the effectiveness of a student-led live broadcasting tour (LBT) and how it affects the learning outcome and satisfaction with the support of the Input-Process-Output framework.

The sample was students who are currently studying a tourism program in Macau and Hong Kong. The research procedure contained two stages. In the first stage, students in Macau were invited to watch a live broadcast tourism tour conducted by a group of Hong Kong students. After the completion of the tour, they were asked to fill out a questionnaire concerning their learning experience with the live broadcast tour. In a similar vein, the second stage required a group of Macau students to conduct a live broadcast tour for Hong Kong students. The same questionnaire was distributed to participants by the course lecturer after the tour. The data were gathered through the questionnaire survey from December 2022 to March 2023.

The students perceived the experience positively the LBT in Input dimensions (intrinsic motivation, and resources support), process dimension (learning climate) and output dimension (learning outcomes and satisfaction). Interaction has a positive effect on learning outcomes and satisfaction.

This study has implications for educators on how intercultural exchange / tourism destination learning can be designed and implemented under the recent constraints of public health concerns. The utilization of technology combined with overseas school collaborations offer the possibility for educators to enrich the learning experience of tourism students in a more affordable and effective way.