Please use this identifier to cite or link to this item: https://repository.cihe.edu.hk/jspui/handle/cihe/421
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dc.contributor.authorWong, Anthony Tik Tsuenen_US
dc.date.accessioned2021-03-26T09:20:56Z-
dc.date.available2021-03-26T09:20:56Z-
dc.date.issued2017-
dc.identifier.urihttps://repository.cihe.edu.hk/jspui/handle/cihe/421-
dc.description.abstractThis research studies the determinants affecting repurchasing behaviors of early adulthood in Hong Kong towards online shopping. The research model is based on the previous literatures. There are five variables proposed. The independent variables include trust, satisfaction, and perceived ease of use whilst the dependent variable is repurchase intention. Then finally, there is a moderating variable, habit between satisfaction and repurchase intention. Questionnaire is adopted to be the research method. Questionnaires were distributed at the common shopping areas. As the result, this research assessed the repurchase intention of early adulthood in Hong Kong towards online shopping are related to trust, satisfaction and perceived ease of use. However, it is interested that relationship between trust and repurchase intention is resulting in negative effect.en_US
dc.language.isoenen_US
dc.publisherI.K. Pressen_US
dc.relation.ispartofJournal of Global Economics, Management and Business Researchen_US
dc.titleDeterminants affecting repurchasing behaviors towards online shopping in Hong Kongen_US
dc.typejournal articleen_US
dc.contributor.affiliationRita Tong Liu School of Business and Hospitality Managementen_US
dc.relation.issn2454-2504en_US
dc.description.volume8en_US
dc.description.issue4en_US
dc.description.startpage193en_US
dc.description.endpage203en_US
dc.cihe.affiliatedYes-
item.languageiso639-1en-
item.fulltextNo Fulltext-
item.openairetypejournal article-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.cerifentitytypePublications-
crisitem.author.deptYam Pak Charitable Foundation School of Computing and Information Sciences-
Appears in Collections:BHM Publication
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