Please use this identifier to cite or link to this item: https://repository.cihe.edu.hk/jspui/handle/cihe/3600
DC FieldValueLanguage
dc.contributor.authorYu, Irina Yangen_US
dc.contributor.otherLiu, C.-
dc.contributor.otherYang, M. X.-
dc.contributor.otherZeng, K. J.-
dc.date.accessioned2022-10-14T01:56:56Z-
dc.date.available2022-10-14T01:56:56Z-
dc.date.issued2022-
dc.identifier.urihttps://repository.cihe.edu.hk/jspui/handle/cihe/3600-
dc.description.abstractThis research note examines an important yet unexplored issue in tier-based hotel loyalty programs: how to customize progress feedback to motivate members to retain their tier level. The results show that a looking-back (looking-forward) feedback strategy that emphasizes members’ completed (remaining) progress is effective in motivating low-tier (high-tier) members to retain their tier level. Furthermore, the perceived importance of tier level was confirmed as the underlying mechanism that explains the effect of progress feedback on high- and low-tier members. This study contributes to loyalty program research and practice by verifying feedback framing as an effective strategy that can help hotel firms to retain their members from different tiers.en_US
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.relation.ispartofInternational Journal of Hospitality Managementen_US
dc.titleLooking-forward or looking-back: Feedback strategies in tier-based hotel loyalty programsen_US
dc.typejournal articleen_US
dc.identifier.doi10.1016/j.ijhm.2022.103164-
dc.contributor.affiliationRita Tong Liu School of Business and Hospitality Managementen_US
dc.relation.issn0278-4319en_US
dc.description.volume102en_US
dc.cihe.affiliatedYes-
item.openairetypejournal article-
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.grantfulltextopen-
item.cerifentitytypePublications-
item.languageiso639-1en-
crisitem.author.deptRita Tong Liu School of Business and Hospitality Management-
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