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Rita Tong Liu School of Business and Hospitality Management

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Organization name
Rita Tong Liu School of Business and Hospitality Management

OrgUnit's Researchers publications
(Dept/Workgroup Publication)


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Date Issued:  [2020 TO 2024]
Author:  Yu, Irina Yang

Results 1-5 of 5 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12022Can travelling abroad experiences trigger tourist misbehaviours? The role of moral relativismYu, Irina Yang 
22022Communication strategies for multi-tier loyalty programs: The role of progress framingYu, Irina Yang 
32022Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication styleYu, Irina Yang 
42022How needs for belongingness and justice influence social identity and performances: Evidence from the hospitality industryYu, Irina Yang 
52022Looking-forward or looking-back: Feedback strategies in tier-based hotel loyalty programsYu, Irina Yang