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CIHE Institutional Repository
Research Outputs
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Yu, Irina Yang
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Showing results 1 to 5 of 5
Issue Date
Title
Author(s)
2022
Can travelling abroad experiences trigger tourist misbehaviours? The role of moral relativism
Yu, Irina Yang
2022
Communication strategies for multi-tier loyalty programs: The role of progress framing
Yu, Irina Yang
2022
Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style
Yu, Irina Yang
2022
How needs for belongingness and justice influence social identity and performances: Evidence from the hospitality industry
Yu, Irina Yang
2022
Looking-forward or looking-back: Feedback strategies in tier-based hotel loyalty programs
Yu, Irina Yang
